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DSGVO EN

Privacy Policy
Responsible Authority
We are happy about your visit to our website. We would like to introduce ourselves as the responsible authority within the meaning of data protection law:

OK 360 - DIGITAL Services
Oliver Kästner
Wülfeler Straße 1
30539 Hannover

E-Mail hallo@ok-archviz-vr.de
Telefon: +49 176 89 233 699 
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General Information 
Pursuant to our statutory obligations, we would like to inform you about the collection and use of your personal data.

When you use our website, personal data about you will be collected. This may happen by you entering the data yourself, for example your e-mail address. But our system also collects your data automatically, for example whenever you visit our website. This happens irrespective of the device or the software that you use to visit our website.

All data that you enter in our app is provided voluntarily; there are no disadvantages to you if you do not provide data. But without certain data, we are unable to provide services or to conclude contracts. Whenever such information is necessary, we will point it out to you.

On this website, the user’s personal data is only collected within the framework of the existing data-protection law, in particular the General Data Protection Regulation (GDPR). The legal terms used in the text are defined in Art. 4 of the GDPR.

The GDPR allows data processing in three cases in particular:

in accordance with Art. 6 para. 1 (a) and 7 GDPR, when you have consented to us processing your data; in this Privacy Policy and in the cases of consent pursuant to Art. 4 no. 11 GDPR, we will inform you in detail and each time for what purposes and under what circumstances your data will be processed by us;
in accordance with Art. 6 para. 1 (b) GDPR, when processing your personal data is necessary for negotiating, concluding or performing a contract;
in accordance with Art. 6 para. 1 (f) GDPR, if the balancing of interests leads to the conclusion that the processing is necessary to protect our legitimate interests; this means in particular our interests to analyse, optimise and secure the offers on our website – meaning primarily the analysis of user behaviour, setting up profiles for advertisement purposes and storage of access data as well as the use of third-party providers.
Inventory Data, Usage Data
Inventory Data
We collect inventory data (for example name, address and e-mail address, possibly services used) insofar as they are required for establishing, defining or amending a contract between us and the user.  

Usage Data
We also collect usage data (for example visits to the website, interest in products) to allow the user to use the services on our website and to invoice them.

We will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the “Legal Notice” section or the responsible authority indicated in this Privacy Policy at any time.

The legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.

Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:

your IP address
type and version of your browser
host name
time of visit
the page from which you came to our page
name of the page opened
exact time of usage as well as
the amount of data transferred
This data will only be used for statistical purposes and do not allow us to identify you as a user.

Advertisements
Before sending you advertisements, we will ask for your explicit consent pursuant to Art. 4 no. 11 GDPR, except in cases of advertisements for similar products to the one you already acquired. This will happen in particular when you grant us consent to mail our newsletter or when you fill out a contact form.

You may withdraw your consent at any time in accordance with the subsequent section “Consent”.
INSOFAR AS WE USE YOUR PERSONAL DATA FOR DIRECT MARKETING, YOU MAY ALSO OBJECT TO THE USE OF YOUR DATA FOR THAT PURPOSE AT ANY TIME. THIS MAY BE DONE THROUGH ANY OF OUR MEANS OF CONTACT, PARTICULARLY BY E-MAIL TO THE E-MAIL ADDRESS LISTED IN THE “LEGAL NOTICE” SECTION WITHOUT ANY FORMAL REQUIREMENTS. WE WILL THEN NO LONGER USE YOUR DATA FOR DIRECT MARKETING.

Consent
Whenever we ask you for your consent for the processing of your data, we will inform you in clear language and in an easily accessible way about the cases for which you will be granting your consent. Any consent that we ask you for is voluntary. Any advantage that you wish to gain by granting consent is also available without consent; simply ask us.

Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “Legal Notice” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.

Storage Period
Your data will generally only remain stored for as long as the purpose of the relevant data processing requires it. Storage beyond that is mainly possible when it is still necessary for us to pursue our rights or for our other legitimate interests or if we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files, which is generally 6 years, but may last up to 10 years).

Cookies
1. Option
Cookie Notice
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, our website uses cookies, allowing our offer to be used better, more effectively and more securely. Cookies are text files, which are saved on your computer and will store certain data about your user behaviour on our website, allowing us for example to make an offer based on your usage up to that point. These can be so-called session cookies, which will be automatically deleted at the end of your visit to our website. But there are also cookies that are stored on your computer permanently, unless you delete them. That way, we are able to recognise your browser the next time you access our website, and we can make you offers that correspond with your use of our website in the past.

Your browser allows you to prevent the use of cookies in specific cases or in general. Please consult the manual for your browser on this topic. See some examples below:

Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
Edge: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Internet Explorer: https://support.microsoft.com/en-gb/help/278835/how-to-delete-cookie-files-in-internet-explorer
Blocking cookies may limit the functionality of our and other websites that you visit.

You can permanently prevent the placing of cookies in your browser by downloading and installing the plugin linked to hereinafter. Here you will find more information on this.
You can also prevent the use of cookies by third-party providers by declaring your opt-out on the deactivation page of the Network Advertising Initiative, following the instructions there. Here you will find more information. You will find the same offer on this US-American website.

2. Option
Cookie Opt Out
When you open the website, we have clearly pointed out to you that you can prevent the placing of certain cookies during your visit to our website by clicking on the opt-out button. If you have not done this, we assume your consent for using the cookies that have not been de-selected. You may withdraw your consent at any time without any formal requirements by sending us an e-mail or through the opportunities listed below.

As you have not objected, our website uses cookies based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR and based on your implied consent pursuant to Art 6 para. 1 (a) GDPR, so that our offer can be used better, more effectively and more securely. Cookies are text files which are stored on your computer and which save certain data about your user behaviour on our page, so that, for example, an offer can be made to you based on your previous usage. These can be so-called „session cookies“, which will be automatically deleted at the end of your visit to our website. But there are also cookies that will be stored on your computer permanently, unless you delete them. This allows us to recognise your browser when you access our website the next time and to present you with offers that correspond to your previous use of our website.

Your browser allows you to disable cookies in general or in specific cases. Please refer to the user manual of your browser for further details. See some examples below:

Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
Edge: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Internet Explorer: https://support.microsoft.com/en-gb/help/278835/how-to-delete-cookie-files-in-internet-explorer
Blocking cookies may limit the functionality of our and other websites that you visit.

You can permanently prevent the placing of cookies in your browser by downloading and installing the plugin linked to hereinafter. Here you will find more information on this.
You can also prevent the use of cookies by third-party providers by declaring your opt-out on the deactivation page of the Network Advertising Initiative, following the instructions there. Here you will find more information. You will find the same offer on this US-American website.

3. Option
Cookie Opt In
Upon opening the website, we have asked you to consent to the storing of certain cookies. Based on your consent pursuant to Art 6 para. 1 (a) GDPR, our website thus uses cookies, so that our offer can be used in a better, more effective and more secure way. Cookies are text files which are stored on your computer and which save certain data about your user behaviour on our page, so that, for example, an offer can be made to you based on your previous usage. These can be so-called „session cookies“, which will be automatically deleted at the end of your visit to our website. But there are also cookies that will be stored on your computer permanently, unless you delete them. This allows us to recognise your browser when you access our website the next time and to present you with offers that correspond to your previous use of our website.

You may withdraw your consent at any time and without any formal requirement, for example through an e-mail to the e-mail address listed in the „Legal Notice“ section or via the contact form.

Your browser allows you to prevent the use of cookies in specific cases or in general. Please consult the manual for your browser on this topic. See some examples below:

Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
Edge: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Internet Explorer: https://support.microsoft.com/en-gb/help/278835/how-to-delete-cookie-files-in-internet-explorer
Blocking cookies may limit the functionality of our and other websites that you visit.

You can permanently prevent the placing of cookies in your browser by downloading and installing the plugin linked to hereinafter. Here you will find more information on this.
You can also prevent the use of cookies by third-party providers by declaring your opt-out on the deactivation page of the Network Advertising Initiative, following the instructions there. Here you will find more information. You will find the same offer on this US-American website.

Transfer of data
Transfer to Third Parties
We dislike spam as much as you do. We will therefore not transfer your data to third parties, unless permitted by law.

Transfer of customer data may either

be required for the performance of a contract and in that case be permitted according to Art. 6 para. 1 (b) GDPR, or
be permitted based on our legitimate interest in an effective service structure pursuant to Art. 6 para. 1 (f) GDPR, or
covered by your consent pursuant to Art. 6 para. 1 (a) GDPR, or
become necessary if we will be legitimately asked by a government or an agency to hand over your data pursuant to Art. 6 para. 1 (c) GDPR.
If your data are transferred to third parties, this is mentioned in this privacy policy.

Transfer to other countries, particularly USA
Our website uses external providers located outside of the EU for different features. In particular, the use of cookies, active Java scripts and other technology can lead to processing and storage of your data outside of the EU. But we will not transfer your data to a third country, unless the EU Commission has determined that there is a similar level of data protection as in the EU or unless you have provided us with your informed consent or we have agreed on the standard contractual clauses for the protection of your data with the provider. Regarding the USA, the Privacy Shield Agreement – see https://www.privacyshield.gov/welcome – has re-established sufficient data protection under certain conditions.

Users‘ Rights
Information
You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.

Deletion, Correction, Limitation
You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.

Objection
The right to object to advertisement is governed by our text regarding consent:

Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “Legal Notice” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.
Data Transfer
You may request us to transfer the data stored about you in machine-readable form.

Complaint
If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency (here you find a list of the agencies).

Changes to the Privacy Policy
If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.

Data Entry
Encryption of Data Entry
When you enter data on our website, whether in a contact form, during the registration process, when you log in or for payment purposes, the website, where you enter the data, is encrypted. Thus, third parties can not read what you enter. You will recognise the encryption by the lock symbol in your browser and by the URL beginning with “https“ instead of “http“.
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Contact Forms
General Contact Form
When you fill out a contact form or when you send us an e-mail or another electronic message, your information will be stored for the processing of the request, for possible follow-up questions or for other related questions and will only be used to follow up with the request.

Your data will be transferred in an encrypted manner, preventing third parties from reading your data while it is being entered.

Basis for this storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you grant us by filling in the contact form or by your other requests. You may revoke this consent at any time, you just need to contact us without any particular formal requirement (for example in the contact form or by e-mail). This withdrawal has no effect on the legality of the data processing that has occurred up to that point.

Your data remains stored for as long as the processing of the request requires, in particular as long as the storage is still necessary to perform the contract, to pursue our rights or for our other legitimate interests or we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files).

Shop: Request for an offer
On our shop page, you find a contact form, through which you may request a specific offer for our services. We will ask for your e-mail address, your company name and the scope of your business, so we can prepare an offer that will serve your specific interests.

Your data will be entered in an encrypted manner, so that third parties cannot read your data while being entered.

The legal basis for this storage is our legitimate interest in communication with interested users in accordance with Art. 6 para. 1 (f) GDPR and in case of contractual requests also the storage of contractual data in accordance with Art. 6 para. 1 (b) GDPR.

These data remain saved until you will terminate your access by sending an e-mail to the e-mail address listed in the „Legale Notice“ section. After that, they will remain stored in connection with the necessary performance of the contract (see the section on user/contract data).
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Social Media Plugins
General Information
Social media plugins normally lead to the IP address of each visitor to a page being collected by theses services immediately and the users having their subsequent browsing history recorded. This may even happen if you do not click on the button.

To prevent this, we use the Shariff method. Thus, our social media buttons only establish the direct contact between the social network and you only once you click on the respective share button. If you are already registered with a social network, Facebook and Google+ do not require a new window for this. Twitter will show a pop-up window, in which you can still edit the text of the tweet.

Thus, you can publish our content in social networks without them being able to put together complete browsing profiles. The Shariff method is already being used by many websites in order to protect their users.

But, at the latest, when you follow the link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.
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YouTube
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Google won’t learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at YouTube, Google may attribute your use to your user account.

That way, your data may be transferred to the USA, but YouTube/Google is registered with Privacy Shield and must adhere to the EU data protection rules.

The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
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Kuula
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by Kuula.

The collection and use of your data which is possibly carried out by Kuula after clicking on the link is beyond our knowledge or control. You may find further information in Kuula’s privacy https://kuula.co/legal/gdpr
https://kuula.co/legal/privacy
https://kuula.co/legal/terms

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
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Shapespark
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by Shapespark.

The collection and use of your data which is possibly carried out by Shapespark after clicking on the link is beyond our knowledge or control. You may find further information in Shapespark’s privacy https://www.shapespark.com/privacy

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.
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Social Media Links
General Information
We refer with links to our social media presences. When you follow any such link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.
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Facebook
Our website uses links to our presence in the social network of Facebook by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. It is just a normal link. Thus, when you open our site, Facebook will not learn of your visit to our website. But once you click on the link, you will be led to Facebook, allowing Facebook to learn that you have visited out site.

That way, your data will be transferred to the USA, but Facebook is registered with Privacy Shield and must adhere to the EU data protection rules. 

The collection and use of your data which is possibly carried out by Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Facebook’s privacy policy at http://de-de.facebook.com/policy.php.

Facebook Pixel Opt-Out

We use the Facebook pixel to measure the success of our advertisement campaigns on Facebook. Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, the Facebook pixel is a service to measure the reach of this website, provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

The technology applied by the Facebook pixel allows us to measure the reach and the sales made (so-called conversions) based on our ads on Facebook and thus to improve our advertising strategy. It also allows us to target users, who have been to our website previously, with ads on Facebook. We can also use the data to produce so-called custom audiences. This means that Facebook analyses data of users of our website in order to determine persons with similar interests.

The Facebook pixel places a cookie on your computer, which Facebook uses to recognise that you have visited our website if you are logged into Facebook or when you log in again. The data is anonymised for us, we cannot attribute it to you. The data will be forwarded to the USA and stored by Facebook. Facebook has subjected itself to the Privacy Shield framework.

Facebook can connect to your respective user profile. Facebook may use the data for its own advertising purposes in accordance with the Facebook privacy policy (https://www.facebook.com/about/privacy/).

Facebook offers you different preferences regarding the remarketing feature and the custom audiences, which you can open here if you are logged into Facebook. If you don’t have a Facebook account, you can also change the preferences through the European Interactive Digital Advertising Alliance and prevent being targeted with advertisements.

You can prevent the implementation of the Facebook pixel on our website and the storing of cookies on your computer by clicking on our opt-out link for all cookies when you open the website. This stores an opt-out cookie on your computer, which prevents cookies from Facebook being stored. If you later delete cookies in your browser, you have to install it again. Please keep in mind that the opt-out cookie is only valid for the browser used by you and only for our website.

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YouTube
Our website uses links to our presence in the social network of YouTube by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. It is just a normal link. Thus, when you open our site, YouTube will not learn of your visit to our website. But once you click on the link, you will be led to YouTube, allowing YouTube to learn that you have visited out site.

That way, your data might be transferred to the USA, but YouTube/Google is registered with Privacy Shield and must adhere to the EU data protection rules. 

The collection and use of your data which is possibly carried out by YouTube after clicking on the link is beyond our knowledge or control. You may find further information in YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.
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Instagram
Our website uses links to our presence in the social network of Instagram by Instagram LLC, now Facebook Ireland Ltd. 4 Grand Canal Square Grand Canal Harbour.  It is just a normal link. Thus, when you open our site, Instagram will not learn of your visit to our website. But once you click on the link, you will be led to Instagram, allowing Instagram to learn that you have visited out site.
That way, your data may be transferred to the USA, but Instagram is registered with Privacy Shield and must adhere to the EU data protection rules.

The collection and use of your data which is possibly carried out by Instagram after clicking on the link is beyond our knowledge or control. You may find further information in Instagram’s privacy policy at https://help.instagram.com/155833707900388.
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Google Analytics
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the Google Analytics tool provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. This allows to analyse the use of websites and to put together pseudonymous profiles of users based on the data. In order to do this, Google applies different technologies, among them also storing cookies on your computer. These store information about the use of our page, which we will use to improve our offers.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA. Google has subjected itself to the Privacy Shield Framework;

We have taken additional precautions to ensure the appropriate protection of your data as far as possible. Before transferring it to Google, we anonymize your IP address. This is achieved by activating the Anonymizelp() feature in the tracking code of Google Analytics.

We have also concluded a contract with Google about the processing of data, according to which Google will not combine your data with other data collected by Google in order to find out your identity.

If this should not be sufficient for you, you can also use the link http://tools.google.com/dlpage/gaoptout to download and install a browser plugin provided by Google to block Google Analytics, preventing Google from collecting and transferring your personal data.

<a onclick="alert('Google Analytics wurde deaktiviert');" 
href="javascript:gaOptout()">deactivate Google Analytics</a>
deactivate Google Analytics

to deactivate Google Analytics by setting an opt-out cookie which will also prevent the collection of your data (see also: https://developers.google.com/analytics/devguides/collection/gajs/)

You will find more information about Google’s precautions regarding data protection at the following link:
https://www.google.de/intl/de/policies/privacy/.
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Google Optimizer
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the service Google Optimizer, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. This allows us to carry out split tests with our websites in order to analyse how changes will affect them. For these tests, Google uses cookies. But the data will only be collected in a pseudonymised form.

The anonymised data will be forwarded to the USA and stored by Google. Google Google has subjected itself to the Privacy Shield framework. 
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Google Tag Manager
With the Google Tag Manager, marketers can use an interface to administer website tags. The Tag Manager itself, which places the tags, works without cookies and collects no personal data. The Tag Manager only activates other tags, which may in turn collect data. About these third-party providers, you will find the respective declarations in this Privacy Policy. The Google Tag Manager does not use this data. If you have deactivated cookies, it will be respected for all tracking tags that were placed with the Google Tag Manager, so the tool does not change your cookie preferences.

Google may ask you for permission to pass on some product data (e.g. your contact information) to other google products in order to activate certain features, e.g. adding new conversion-tracking tags to simplify AdWords. Google’s developers will also check the information about the usage of the product from time to time, in order to further improve the product. But Google will never pass on such data to other Google products without your consent.

Further information can be found in the User Guidelines of Google and the privacy policy of Google for this product.
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Google AdSense
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we also use Google AdSense. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

The analysis is enabled through so-called cookies and web beacons. Cookies are text files which are stored on your computer and allow the website’s usage to be analysed. Web beacons are invisible graphic files, allowing information about the user traffic on the website to be compiled. All information about the use of the website as well as regarding advertisement formats that include your IP address will be sent to Google Inc. and stored there. Contracting partners of Google Inc. may obtain access to this information. The IP address ascertained by Google AdSense will not be combined with other data of Google.

The anonymised data may be forwarded to the USA and stored by Google. Google has subjected itself to the Privacy Shield framework. 

If you do not want any cookies to be stored on your computer, you can change the relevant preferences in your browser (on cookies, see the general part of this declaration). This may however limit the functionality of our pages. By using the website, you consent to the collection of the aforementioned information in the described manner. By using the website, you further agree to the transfer of the information to Google Inc. for the purpose described above.

For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.
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Google Ads 
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Ads, an online advertisement network provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.

With this system we can advertise in the Google ads network, which will be displayed on other websites, search results or other places on the internet. With Google Ads our ads will be primarily shown to users, who are most likely interested in them. This allows us, to market more specific. Google uses a Cookie to display the ads based on the interests of the user. The Cookie will be read by “web beacons” on the Website of the Google ads network.
The Cookies contain data about technical specifications of your system, the websites visited, the interests shown and which ads were clicked.
At the same time we have a „Conversion Cookie“. With it Google shows us anonymize statstics without personal data. It is just about how often our ads were clicked.
Also Google will use all data out of these Cookies just in a pseudonymized way, without being able, to follow your actions individually. The data is just analysed concerning the cookie itself, otherwise only, if you have given Google your specific consent to use the data with respect to you individually.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA. Google has subjected itself to the Privacy Shield Framework; 
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Google Ads Conversion Tracking
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we additionally to Google Ads we use the Google Ads Conversion Tracking, to track the result of our ads and to allow us to display ads based on the interest of the user.

If you perform certain actions on our Website – as ordering something, send a contact form or order out Newsletter – will this Conversion send to Google. Google can therewith measure the numbers of conversions. Additionally Google will be able to identify the cookie saved by Google on your Computer by Google before and can see, on which ads you have clicked before.
If you do not wish to be tracked, you can use the Google Ad Manager https://www.google.com/settings/u/0/ads/authenticated to modify your settings or even deactivate your Google Ads entirely. Additionally we refer for further settings and deactivation-measures to our general information in this Privacy Policy and especially for Google Ads.
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CMS System Wix
Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we have established this website with the Wix CMS system provided by Wix.com Ltd., Namal 40, 6350671 Tel Aviv, Israel (“Wix.com”). Our website is also hosted on that company’s servers.

Like any other hosting service, Wix.com will collect user data in that process. These are identifiable and non-identifiable data collected when you access our website. These will either be provided to Wix.com or automatically collected when using the services of Wix.com (“non-personal data”). With such non-personal data, it is impossible for Wix.com to determine from whom the data originates. Non-personal data is technological information and usage information, e.g. visitors‘ and service users‘ browsing and clickstream behaviour, heat maps of sessions and scrolling as well as non-identifiable data about the device used, operating system, browser, screen resolution, language and keyboard preferences, internet provider, referral and exit pages, date/time stamp etc.

As a hosting service, Wix.com also collects data which can identify a person with reasonable effort (“personal data“). Basically, this personal data is all data that you enter when using the website. This may include contact data (for example e-mail address or phone number), invoice details (name, billing address, payment method and bank details), data about a browser or user session (IP address, geographical location and/or unique identifier of the device), data about connected third-party accounts (for example e-mail address or user name for a connected PayPal, Google or Facebook account), scanned identity documents provided to us (for example ID card, driving license, passport or official documents about company registration), and any other personal data. For your protection, Wix.com will treat any non-personal data, which will be connected with personal data (for example to improve the services of Wix.com), as personal data.

Wix.com Ltd. is registered in Israel, which is viewed by the European Commission as a country providing adequate protection of the personal data of EU member states‘ citizens.

Affiliated companies and service providers of Wix.com, which store or process your personal data on behalf of Wix.com, have committed themselves to protect this data in accordance with industry standards and irrespective of possibly lower requirements under their legal system. We, too, have a contractual agreement with Wix.com, according to which Wix.com will only process the data on our behalf.

Wix.com may also process your data in the USA, but is a certified participant of the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework. Wix.com has committed itself to handle all personal data received from member states of the European Union (EU) or from Switzerland in accordance with the Privacy Shield Framework pursuant to the applicable principles therein. Further information about the Privacy Shield Framework can be found on the Privacy Shield list of the US Commerce Department at https://www.privacyshield.gov/welcome. 

Wix.com will also implement physical, electronic and procedural security measures to protect the personal data. Among other things, Wix.com offers HTTPS-secure access to our website; the transmission of confidential data is protected by a connection encrypted according to the industry standard SSL/TLS, and Wix.com regularly updates its PCI DSS (Payment Card Industry Data Security Standards) certification. Wix.com also regularly checks its systems for potential vulnerabilities and attacks and is constantly looking for new procedures and third-party services to further improve the security of its services and the protection of visitors‘ and users‘ data.

You will find more information about the data processing by Wix.com and your rights in the privacy policy of Wix.com at: https://www.wix.com/about/privacy

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